Job Overview
Join Chartwells Higher Education as the Vice President of Marketing for the Northeast region, where you will spearhead innovative marketing strategies to enhance engagement and drive business growth. This senior leadership position involves guiding a talented team of marketing professionals and collaborating closely with operational units to align marketing initiatives with our overarching business goals. If you are a creative thinker with a passion for brand development that resonates with students and the wider community, we invite you to apply.
Key Responsibilities
- Collaborate with operational teams and divisional marketers to create and implement marketing strategies that align with business objectives.
- Oversee the formulation of comprehensive multi-channel marketing plans, encompassing digital, social, and traditional media.
- Define success metrics and reporting mechanisms to assess the effectiveness of marketing initiatives.
- Work in tandem with the Vice President of Communications to establish a unified communications strategy.
- Build strong relationships with internal teams and external partners to create impactful marketing programs.
- Lead marketing strategies for new student-oriented programs and revenue-generating initiatives, measuring their success.
- Contribute to client reporting through regular business reviews that illustrate the value of partnerships.
- Foster collaboration across departments to enhance the effectiveness of marketing efforts.
- Analyze market trends and consumer behavior to inform strategy development.
- Set clear objectives and key performance indicators (KPIs) for the marketing team, ensuring ongoing performance evaluation for continuous improvement.
- Mentor and support the marketing team, nurturing a culture of innovation and accountability.
Required Skills
- Strong strategic thinking capabilities.
- Exceptional organizational skills with budget management experience.
- Proven project management abilities with the capacity to handle multiple priorities.
- Outstanding written and verbal communication skills alongside strong technical proficiency.
- Extensive knowledge of digital marketing tools and social media engagement strategies.
- Demonstrated leadership qualities with a track record of executing strategic plans effectively.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Qualifications
- Bachelor's degree or equivalent experience in marketing, advertising, or a related field.
- A minimum of seven years of experience in marketing management, showcasing a successful track record in driving engagement and sales.
- Experience in food service or hospitality marketing is highly preferred.
- Willingness to travel as needed.
Career Growth Opportunities
This role offers significant potential for professional development and career advancement within a dynamic organization that values innovation and creativity. Join us to make a meaningful impact while furthering your skills and leadership capabilities.
Company Culture And Values
Chartwells Higher Education fosters a culture of creativity, collaboration, and inclusivity. We are committed to building a diverse workforce that respects and values all employees, encouraging them to thrive in an environment where their contributions are recognized and appreciated.
Compensation And Benefits
We offer a competitive salary that reflects experience and a comprehensive benefits package, which includes:
- Dental
- Life Insurance
- Medical
- Paid Time Off
- Retirement Plan
- Vision
We are an equal opportunity employer and consider applicants from diverse backgrounds.
Employment Type: Full-Time
